Instagram is a Social networking service, which allows its users to share their images and videos in the 1:1 aspect ratio. It is officially available on iOS and Android Application Stores.
Since Instagram is in existence, users and brands are totally becoming aware of likes, dislikes and ig followers on the feed of a particular user.
When the photo or video is posted on Instagram, it goes through a process of –
- Selecting a photo from gallery
- Writing Caption ‘What is the picture about?’
- Hashtags
- Location Tags
- User Tags
Gaining likes
Instagram likes are a kind of end result when the product ‘Image or Video’ is posted. Gaining likes in a post on Instagram depends on the usage of Hashtags, they should always be, according to the ‘image or video’ to be posted.
Location tags also help in gaining Instagram likes; this helps users to reach genuine users or customers. This also helps followers on Instagram to connect, where they want to.
In the present scenario, business according to Instagram likes is more crucial and difficult, but not as hard as to achieve. As everyone in the social media field wants to make careers out of it I.e. Maximum lot of people want to become an influencer in their preferred niche. To give reach in a post, hash tags are used. Likewise, in the business where social media comes, Instagram likes are monitored. People believe, user having maximum likes in a post on Instagram, can reach out to influencer’s genuine audience easily and efficiently. Instagram likes feature is a positive side for a business motive.
What do followers and likes imply?
Through the counting of ig followers also shows that, we as humans used to observe numbers during school time. Also, it continues in the business world. This can be psychological thinking developed regarding number ‘higher or lower’ in the business world of Instagram Likes.
Instagram likes also decide what a brand should pay to an influencer? What is the reach of them to their viewers? And what is the outcome? Normally nobody wants to invest money where outcome is zero. Influencer with no credibility. This also shows Instagram Likes are also bought sometimes. Fake users are not popular among people; they are the users who want to show to the world, number of followers, they also have zero credibility.
As, there are two sides to everything, positive or negative. Although, it’s Social Media negative side of it through likes are also experienced by the users. When there is increment of likes on a post, there can be spam followers, who like the post then they are shadow hidden by Instagram for violating their norms.